Rubrik Adsense in English: Adsense Versus Adword

I focus on this article in English. The topics that I discuss as in the article subtitles. Of course this discussion is for those who are still beginners in following these two programs. Happy reading Adsense versus Google Ads

Definition of terms

Adsense is a mutually beneficial cooperation program between Google and site owners such as websites and blogs. There are many adsense but Google has an advertising program or what is known as adsense. Product owners need online promotion. The need for this promotion can be done through a google program which we know as adsense. Of course we both understand that in the world of the internet, everything that was previously limited by place and time, but the presence of the internet makes everything affordable. There is no distance limit as happened before the era of disruption (the age where everything is the internet). The age of the internet has made changes in terms of product promotion by individuals and companies, both national and international.

Through a program provided by Google, anyone can promote their products through the Google program. We call this program adword. A Google program to promote products such as promotions:

1. Website

2. Blog

3. Company

4. Other fields that have products to be offered to the market (buyers)

 All of them use promotional services through Adword or google Adword. In this program, the product owner pays a number of promotional costs to Google Adword or Google Ads, then Google promotes these products through advertising programs such as banner ads and others.

Then where is Google Adsense, this program is for those who want to promote products that are accommodated on google ads which are then promoted through sites such as websites or blogs.

 Difference between Google Adsense and Google Adword

Google Adsense is a program that pays other people such as website and blog owners who work with Google through the willingness of site owners who are already publishers or those who are trying to become Google's adsense publisher. So, this program is basically "paying to other people (site owners such as websites and blogs who have registered and been accepted as a publisher / ad publisher)

Google Adword is a google program in the advertising sector, which accepts payments from product owners who want to promote their products through the google program. This program is a source of revenue for Google in the field of promotion through advertising.

Site owners such as websites and blogs that already have a google advertising account (GA) can promote their site through Google Ads so that visitors can visit the site. More and more visitors certainly provide income to site owners. Site owners who participate in the site promotion program on Google Ads must pay a number of fees as site promotion costs, while the Adsense program is a program that pays the account owner as a GA publisher.

So, both of them have a symbiotic relationship with mutualism. There are pay programs and paid programs (spend money and receive money).

Receiving money, of course, lies with the publisher (the owner of the blog who has an account) because he has published advertisements on the site's pages and brings in visitors who take certain actions such as clicking on sponsored messages that match the topic he needs. Then, on the other hand, if the website owner wants to promote a site that has published advertisements then the owner pays google (paid and paid).

When to get paid and Pay

These two actions are part of the life of a publisher (ad publisher). If you want Google to pay for your hobby in writing and publishing it on a blog, then the way is to register as an Adsense publisher. By joining this program, we become the party that receives payments (paid for) by Google. Why is that? Because we publish ads on the pages of our site. In return Google pays us. We as people diyar on our tired cry on the blog.

Then when to pay? We do this when we want to promote the blog so that more visitors come to our blog. The need for site visitors is due to the increasing number of visitors, the more opportunities we will earn. Therefore we spend money to pay for promotional costs or advertising costs for our site. It is at this time that we do the "pay" activity. Pay for advertising costs through Google Ads.

Best Regard

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